Social Content Pipeline

Write posts in a spreadsheet, get them automatically scheduled across LinkedIn and Twitter at optimal times.

The Snippet

// Make.com — split one long post into platform-sized variants
const post = (input.post || "").trim();
const twitter = post.length > 275 ? post.slice(0, 272) + "..." : post;
const linkedin = post;
const instagram = post.replace(/https?:\/\/\S+/g, "(link in bio)");
return { twitter, linkedin, instagram };

Implementation Steps

1. Create content calendar sheet with columns: date, platform, text
2. Make scenario: Schedule trigger checks sheet hourly
3. Filter rows where publish time has arrived
4. Route by platform: LinkedIn module or Twitter module
5. Mark row as 'Published' after posting

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